February 2011 - Present Editorial Manager for EA SPORTS.
Created, curated, edited and managed original content for all EA SPORTS web platforms. Led and guided in-house editorial team in creating consumer-facing conversations using blogs, live content and social media. Established the first definitive editorial voice for the brand.
February 2010 - August 2010 Mobile Gaming Editor for ESPN Inc.
Created, launched and managed original mobile gaming content destination for the Worldwide Leader in Sports. Developed internal and external partnerships with ESPN Radio, Electronic Arts and other publishers and outlets.
June 2007 - July 2009 Video Game Analyst for ESPN Inc.
Spearheaded video game coverage for the Worldwide Leader in Sports. Wrote, co-produced and presented stories, segments and special events online, on ESPN2's First Take, ESPNEWS and ESPN's SportsCenter. Covered sports from a video game-centric perspective. Covered video game industry from a sports-centric perspective.
September 2005- December 2006 Director of Programming for IGN Entertainment
Lead IGN's content efforts in television and online video content. Produced, created and served as on-camera talent for televised segments for ESPNNEWS, Fox Sports Net, G4, MTV2 and NBATV. Worked with entire Fox television and film empire to bring IGN's brand and expertise to a variety of audiences, including writing, consulting, hosting and co-producing. Executive Produced, wrote, co-hosted and reported for IGN Weekly -IGN's top-rated online program. Served as primary public facing evangelist for IGN Entertainment as the voice of authority and reinforced company's leadership position in the industry.
March 2004 - September 2005 Executive Editor for IGN Entertainment
Served as primary liasion between editorial staff and sales teams. Translated IGN's customer/client needs into promotional products including microsites, tournaments, exclusive editorial coverage and events. Worked closely with members of sales, executive, production and creative teams as necessary to achieve project goals.
April 1999 - March 2004 Editor/Editor in Chief for IGN Entertainment
Managed and directed every element of IGN's Xbox-specific game channel; Executed daily web updates that included news, preview and reviews of the most popular Xbox games; Coordinated joint efforts between editorial, marketing and sales teams for special projects. Hired, managed and edited the work of editors, freelancers and interns that contributed to the site; Directed special event coverage from the annual Electronic Entertainment Expo and dozens of special trade events and marketing shows around the world; Created and delivered digitized media to one of the largest dedicated Xbox audiences on the web.
Launched the companion website to the NFL Under the Helmet television program; defined direction and voice for the online publication; updated site daily with interviews and presentations of NFL personalities; cultivated list of sources for breaking news; developed channels of communication with NFL athletes, athletic agents, and sports marketers; produced onsite coverage of Super Bowl XXV; conducted interviews with featured recording artists during the taping of the television program; responsible for the administrative overview of the department including budget planning and analysis; recruited and hired all editors and freelance writers.
Responsible for the leading news and information website covering the video game industry in general and Nintendo's Nintendo 64 platform specifically; updated with live news and information from the annual Electronic Entertainment Expo; developed key resources in overseas market including France, Japan and England; instrumental at special events and acknowledged as industry expert; delivered reviews on new video game products; corresponded with key executives, developers, and marketers; conducted research to establish a competitive strategy; adhered to & maintained the voice of the publication determined by the Network Director; implemented digitized media; authored video game strategy guide; wrote an average of three to four stories per day; team initiatives increased readership by twenty-five percent and received consecutive awards from Wired Magazine.
June 1997 - April 1999 Associate Producer for CNN/SI Produced live television sports and wrote scripts for anchors; edited highlight packages and coordinated satellite feeds; instrumental as a part-time anchor for CNN Headline Sports News and voiced over for highlights; assisted with the production of stories from selection to organization.
EDUCATION: May 1997 Master of Journalism, University of California - Berkeley
Emphasis in Television Broadcast
Louise Patterson Scholarship Award Winner
June 1994 Bachelor of Arts, University of California - Santa Barbara
Communication Major with 3.0 GPA
Department Citation for Outstanding Undergraduate Career
